The crocodile brand has opened a new point of sale at 50 avenue des Champs-Élysées, the largest of its 1,100 stores.

Wanted as the beating heart of Lacoste, it aims to renew the customer experience with innovative, interactive and immersive technologies. On the program: artistic works with photobooth, possibilities of customization, “guest room” devoted to guests, artists or young creators, and still full of surprises!

Lacoste Arena is 1,600 square meters that showcase the brand’s “avant-garde vision of fashionsport”, including all segments: footwear, sports performance golf, tennis and fitness collections, ready-to-wear woman, man and child.